Memoirs of a Budget Mum

Mother to five, parent in progress and occasional kitchenista cookerella

{{No More Reluctant Readers!}} Giveaway: ilovereading.sg Magazines for Children & Youth!

{{Giveaway & Sponsored Post}}


Is Your Child Reading Well?

Does your child read and how much time does he or she spend time reading in a given day? 

It may appear that I’ve asked a redundant question: our children go to school don’t they? Shouldn’t they be reading something and reading enough?  

Perhaps cursorily so- with the obligatory 5-10 minute “silent” reading imposed before the typical school day starts. 

Apart from formal English lessons where they comb through the requisite Stellar books in the classroom and the occasional series from the library,  time for reading may in fact be short.

A good part of the day is easily spent clearing homework set from school, or rushing between tuition, extra-curricular classes and activities. For most, it could be hard to find downtime just to read amidst all these nagging priorities. 

Has reading for pleasure become a lost art? 

What really has become of it?

Reading in Jeopardy 

It isn’t surprising that reading has faced some stiff competition from an onslaught of digital entertainment and the rise of smartphone use among the young. 


Distractions, distractions.
The headlines are depressing and statistics don’t lie. A large proportion of people are preferring online pursuits to reading. 

“Children’s reading shrinking due to apps, games and YouTube” a Nielson Book Survey of 2000 British children reports with a staggering 50% of family households now owning at least one tablet. 

That was in 2013, mind you.

Our very own local broadsheet, The Straits Times declares a similar toil on reading: “Low reading rate: Lack of interest, time cited as factors”, according to a 2016 National Arts Council (NAC) Survey. 

Of the 1,015 Singaporeans and permanent residents surveyed, 56 per cent had not read a literary book between March 2014 and March 2015. And it does not help that a large proportion of people prefer online pursuits to reading books.

So how should we encourage children to read and to be excited to do so? 

ilovereading.sg Magazines 

My kids have always been fairly motivated readers and manage to sneak books in between their daily routines. I do notice their preference for comics and reading magazines and they tend to pick these up and devour them easily. I believe this is true for most children.


First, these are bite-sized and colourfully illustrated. Next, they contain puzzles and activities to make reading fun! 

Recently, we had the pleasure of reviewing a suite of reading magazines in that category by ilovereading.sg, a Singapore-based enterprise, where reading is regarded serious business.

 With their tag line “Cultivating Minds”, the publisher hopes to partner parents in providing good content and reading material for children and young people, in hope of inspiring all to read. 

Content is pleasantly packaged into assorted themes and topics that appeal to various age groups. Articles are presented in various genres and text types in bite-sized portions with huge illustrations so reading doesn’t look tedious. 

Here’s what is recommended for different age groups: 

1. Storytime (From 7years)


For young readers and lower primary school children, Storytime is a kids’ magazine packed with fairy tales, myths, poems – all beautifully written and illustrated, with kids activities like puzzles, games and colouring too! 


Every issue of Storytime comes with five classic stories, one or two poems and an extract from a favourite children’s book.

My younger kids enjoyed the activity sections and filled those in quickly! 


2. “I” (From 10years)


“I” is pitched at learners “who have little interest in the English language, see no reason why they should mind their commas, who cannot seem to get past the first page of anything they read”. 

Wow. It is hard to find a magazine catered to woo reluctant readers!

Word bank at the bottom of the story.


True to its name, ” I” , is all about the learner. 

It features  articles and comic strips of various sub-themes such as Chow Down (food), Line of Work (career), Music & Drama, among others.  

Articles are youth-centric and deal well to serve adolescent’s growing pains: from life hacks of becoming a confident person to managing anger and stress in a smarter manner.

3. INSPIRE (From 11years)


INSPIRE is an English Language magazine targeted at young readers between the ages of 11 and 14. 

This magazine hopes to present “fascinating stories, both fiction and non-fiction”.



 The range is comprehensive in INSPIRE with human-interest true life accounts, to opinion pieces, travelogues, narratives and descriptive texts. 

Texts are authentic and realistic with a good emphasis on general knowledge issues which promote good issues for discussion and debate!

4. iThink (From 14years)

iThink is specially designed for the readers between ages 14 to 16 years old. iThink symbolizes the magazine’s focus on critical thinking. “Is Pop Music Trash Now?, for example, presents a critique on the pop music industry and stories provoke critical evaluation in the reader. It is good companion magazine for advanced readers in Secondary school. 


iThink was nominated Best Educational Title in 2016 by Singapore Book Awards 2016.

Why we like ilovereading.sg magazines:

  • Exposure to text types : The magazines, in particular, I, INSPIRE and iTHINK closely follow the standard and format of texts outlined in the MOE English Language syllabuses, while maintaining the quality and concept of an interesting non-academic magazine. Readers get adequate exposure to text types and writing styles, that are crucial for expanding the breadth and depth of their language skills. If your kids, are not reading widely enough, the magazines will ensure you do. 
  • Engage: There is always an intention to engage the reader with post-reading activities such as language games, crossword puzzles, word search and anagrams. The ” I” also contains a generous sprinkle of spicy info bites (Now You Know), tickling brainteasers (Tease Your Brain), YouTube videos, SEL questions and word banks. Engagement in reading is essential. It allows the child to process content and reflect on their reading, making it more intentional. 

    • Educate: Post-reading follow up is critical and the more advanced magazines have dedicated worksheets that mirror the school exam format to provide readers with additional practice on exam-type questions that assess listening, oral, reading comprehension as well as writing skills. At the end of almost every article, there is a word bank that immediately helps the reader tune into contextual vocabulary and expand it fast and effortlessly. They also welcome student essays which are tweaked and given a makeover.

    Disclosure: All views are my own. A subscription of the above magazines was sponsored for the purposes of this review. 

    *****

    {Giveaway Alert: Get Your Free Copy of Storytime/I / Inspire /iThink Now!}

    The good folks at ilovereading.sg are giving away 1 FREE issue of a magazine of your choice for 20 lucky MOBM readers

    To participate in the giveaway, click here! 

    Terms and conditions

    1. This giveaway ends on 29May 2017; 2359hrs. The winners will be randomly selected from Rafflecopter and announced on this blog post the following day. 

    2. Winners will be contacted via the email address provided and will have 48 hours to respond; failing which a new winner will be selected.

    3. By entering this giveaway, you agree to release your email address to the sponsor for verification, contact and marketing purposes.
This giveaway is in no way sponsored, endorsed or administered by, or associated with Facebook.

    ***All the best!!**

    Congratulations to these 20 lucky readers!

    1. Karen 

    2. Carol Mei Mei Lim

    3. Robert Sim

    4. Ann

    5. Joyce Ong 

    6. Sue Tan

    7. Dawn Lim

    8. Shirley Chin

    9. Michelle Lim Yan

    10. Christy Wong 

    11. Jazry Chan

    12. Evonne Lee

    13. New Siaw Hoon

    14. Jessie Lee

    15. Winnie Lam

    16. Rebecca

    17. Angelina Joelyn Lee 

    18. Stephanie 

    19. Chua Huay Wen

    20. Joanne Soh  

    The publisher will be contacting you shortly. 

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    19 Comments

    1. Karen

      Looks good. I’d like to try out a copy of Inspire please.

    2. Carol Mei Mei Lim

      Would like a copy of ‘I’ for my eldest boy as he is a reluctant reader.

    3. Robert Sim

      Would like to win Storytime for my P2 and K2 kids as it is the age appropriate magazine for them.

    4. Sue Tan

      Storytime please! My kids are the right age for it 🙂

    5. Dawn Lim

      I would like a copy of Storytime for my primary one boy. It would be most suitable among the magazines for him

    6. Shirley chin

      I would like to have a copy of ‘I’ for my younger twin girl as I want to encourage her to read.

    7. Michelle Lim

      A copy of “Think” would be ideal for my 11 year old, or “Storytime” for my 9 year old 🙂

      • stephanie

        We love to have a copy of the iThink for my 14 years old ger..and we parents also can read together too..😊

    8. I would like to have I or I Think for either of my elder kids. An engaging magazine would be the first start to get them interested in reading newspaper. Thanks for hosting the giveaway!

    9. Jazry Chan

      “I”. I confirm. I chop. Because my 9yo son struggles with his speech since young and he is not an avid reader since he finds languages daunting. Hope this will Inspire him!

    10. Evonne Lee

      Would like a copy of ‘I’ .

    11. Angela

      A copy of Inspire, thanks

    12. New Siaw Hoon

      I would love to receive Storytime (from 7 years) because my P1 boy loves to read story books. For this June term break with more time on hand, i encourage him to read more and visiting library to borrows books as during school term 1 and 2, his time have taken up by homework’s, enrichment lesson and swimming lesson. He still read but the reading duration was rather short !

    13. Jessie Lee

      I have a 7 year old girl who loves to read, n I m always excited to find new resources for her, hope to win a copy of storytime.

    14. Winnie

      Would like to try Storytime.

    15. Rebecca

      I would love to have the “I” magazine for my reluctant reader. Thanks! 🙂

    16. Chua Huay Wen

      My two children in primary school gets Storytime and they both love it (even my youngest who is a reluctant reader)! I think, it’s time to get iThink for my eldest (pun intended!) who is in Sec 1 now. Hope I’ll be the lucky one!

    17. Eugenia

      would like to win a copy of “I” for my reluctant reader! thank you

    18. Gladys Tan

      I would like to have the story time for my 6 years old boy who doesn’t like to read and impatient. Hope the book can get him starter to love reading!:)

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